Sanitary pad branding work at a startup, with
the concept of safety and breaking taboo.
What was the pain point?
In 2017, the media reported that a harmful
level of carcinogen has been detected in
major sanitary pads. Large companies that
had monopolized the market were black-
listed and women struggled to find a new
trustable substitution. To meet their needs,
we made a new sanitary pad only using
How did I solve it?
To suit the female consumer's taste, I set up
three main concepts/goals. First, safety with
zero cancer-causing components. Second,
breaking the taboo of period. The third,
trustworthy product that women can use from
their first period till the last period. I mainly
used red color to emphasize and sincere
about the period.