Hidrofugal / 2018
Type: Brand Identity Design, Commercial, Cosmetic
Output: E-commerce, Brand Instagram, Commercial Videos
What is this?
It was a project to launch a deodorant brand
'Hydrofugal' of Germany's Beiersdorf in Korea.
I have created a catchphrase, brand image, SNS image and E-commerce page.
What was the pain point?
In Korea, deodorant is still unfamiliar, so users
had to learn how to use the product. At the
same time, the product was expensive than
its subsidiary brand NIVEA. For that, we had
to deliver unfamiliar products with familiarity,
luxury but also educational information.
How did I solve it?
We refer to brands such as 'CLINIQUE' and
'KIEHL'S' that emphasize reliability and
The E-commerce page explains how to use, and Instagram creates more casual friendly vibes.